blue de genes

A Label to watch: Blue de Genes

Today there is something for our boys again! The Danish label “Blue de Genes”  manufactures high-class fashion in a unique style. Their distinctive product: the jeans!blue de genes

After our first view on the label´s social media figures we were a bit confused because of the low „Like“-clicks on Facebook. This perfectly showed us howdisillusioned we are already in ranking something as good or cool just because many people like it on social media, bullshit!

blue de genes
As being not big supporters from brands which continually sponsor their own articles or push up their like figures the case of “Blue de Genes”  makes us very happy for being an example that not every brand is willing to participate in this hype! The in 2011 founded label could not least convince us as well as the spectators and organistators at the streetwear trade fair „Bread and Butter“!